涓€銆丟MV鏁版嵁鐨勫畾涔?/p>
GMV鏄寚涓€涓數鍟嗗钩鍙版垨鍟嗗鍦ㄤ竴瀹氭椂闂村唴鎵€閿€鍞殑鎵€鏈夊晢鍝佹€绘垚浜ら銆侴MV鏁版嵁鍙互閫氳繃骞冲彴鐨勯攢鍞暟鎹粺璁″緱鍒帮紝涔熷彲浠ラ€氳繃鍚庡彴绯荤粺鏁版嵁鏌ヨ鑾峰緱銆傚湪鐢靛晢棰嗗煙锛孏MV鏁版嵁涓€鑸槸浠ュ勾銆佸銆佹湀鎴栨棩涓哄崟浣嶆姤鍛婄殑銆傛澶栵紝GMV鏁版嵁杩樺彲浠ラ€氳繃涓嶅悓缁村害杩涜鍒嗘瀽锛屽鐢ㄦ埛缇や綋銆佸湴鍩熺瓑銆?/p>
浜屻€丟MV鏁版嵁鐨勪綔鐢?/p>
1.璇勪及骞冲彴涓氱哗
GMV鏁版嵁鏄數鍟嗗钩鍙颁笟缁╄瘎浼扮殑閲嶈鎸囨爣涔嬩竴銆傞€氳繃璇ユ寚鏍囷紝骞冲彴鍙互蹇€熶簡瑙ｈ嚜宸辩殑杩愯惀鎯呭喌鍜屼笟缁╄〃鐜般€傚綋浼佷笟鑳藉璁ょ湡鍒嗘瀽GMV鏁版嵁鏃讹紝渚胯兘澶熸洿蹇湴鍙戠幇鑷韩鐨勯棶棰樺苟鍔犱互鏀硅繘銆備緥濡傦紝濡傛灉涓€涓紒涓氱殑GMV鏁版嵁鍦ㄤ袱涓湀鍐呰繛缁笅闄嶏紝閭ｄ箞杩欒鏄庝骇鍝佹垨鏈嶅姟瀛樺湪闂锛岄渶瑕佸幓瀵绘壘鍘熷洜骞跺姞浠ユ敼杩涖€?/p>
2.鍒嗘瀽娑堣垂鑰呰涓?/p>
GMV鏁版嵁杩樺彲浠ュ府鍔╃數鍟嗕簡瑙ｆ秷璐硅€呯殑璐墿琛屼负锛屼互鍙婁粬浠墍閽熺埍鐨勫晢鍝佸強鍝佺墝銆傚鏋滀竴娆炬柊浜у搧鐨凣MV鑳藉杩呴€熶笂娑紝閭ｄ箞璇存槑杩欐浜у搧寰堝彈娆㈣繋锛屾湁鍙兘鎴愪负涓嬩竴涓儹闂ㄤ骇鍝併€傚湪姝ゅ熀纭€涓婏紝骞冲彴鍙互鎸栨帢鏇村绫讳技鐨勬綔鍔涗骇鍝侊紝骞跺姞寮哄浼犲拰鎺ㄥ箍銆?/p>
3.鎻愰珮涓氬姟杞寲鐜?/p>
GMV鏁版嵁鍙互鐢ㄦ潵琛￠噺鐢靛晢骞冲彴鐨勪笟鍔¤浆鍖栫巼銆傞€氳繃瀵笹MV鏁版嵁杩涜鍒嗘瀽锛屽钩鍙板彲浠ヤ簡瑙ｅ摢浜涗骇鍝佹垨鏈嶅姟鐨勮浆鍖栫巼鏈€楂橈紝鍝簺鏄渶浣庣殑锛岃繘鑰屾敼杩涢攢鍞瓥鐣ュ拰鏈嶅姟鏂瑰紡銆備緥濡傦紝瀵逛簬涓€涓コ瑁呯數鍟嗗钩鍙帮紝濡傛灉GMV鏁版嵁琛ㄦ槑濂虫€х敤鎴疯喘涔扮殑鏈€澶氱殑鏄繍鍔ㄦ湇楗帮紝閭ｄ箞骞冲彴渚垮彲浠ュ鍔犳洿澶氱殑杩愬姩鏈嶈绫诲埆锛屽姞寮鸿繍鍔ㄨ鐨勫浼犳帹骞裤€傛涓炬棦鍙互鎻愰珮杩愬姩瑁呴攢閲忥紝涔熷彲浠ュ惛寮曟洿澶氱敤鎴锋潵璐拱鍏朵粬浜у搧銆?/p>
4.浼樺寲钀ラ攢绛栫暐
GMV鏁版嵁杩樺彲浠ュ垎鏋愬钩鍙扮殑钀ラ攢绛栫暐锛屼粠鑰屾敼杩涙晥鏋滐紝鎻愰珮杞寲鐜囥€傞€氳繃GMV鏁版嵁鍒嗘瀽锛屽钩鍙板彲浠ュ垽鏂摢浜涗績閿€娲诲姩鍙楃敤鎴锋杩庯紝鍝簺鍒欎笉鍙楁杩庯紝杩涜€岃繘琛屼紭鍖栥€備緥濡傦紝濡傛灉骞冲彴鍦ㄦ煇涓€鏃舵杩涜浜嗘弧鍑忔椿鍔紝浣咷MV鏁版嵁鏄剧ず骞舵湭鏈夋晥鎻愬崌閿€鍞锛岄偅涔堝钩鍙颁究鍙€冭檻閲囩敤鍏朵粬鏂瑰紡杩涜淇冮攢銆?/p>
5.鍒嗘瀽甯傚満瓒嬪娍
閫氳繃GMV鏁版嵁鍙互鍒嗘瀽甯傚満瓒嬪娍锛屼粠鑰屽揩閫熷垽鏂摢浜涘搧绫荤殑閿€閲忎笂娑?涓嬫粦锛屽摢浜涘搧鐗屽湪甯傚満涓婃洿鍔犲彈娆㈣繋锛屼互鍙婃秷璐硅€呰喘鐗╀範鎯殑鍙樺寲绛夈€傝繖浜涜秼鍔垮垎鏋愮粨鏋滃彲浠ュ府鍔╀紒涓氬強鏃惰皟鏁磋惀閿€绛栫暐锛屼互閫傚簲甯傚満鍙樺寲銆?/p>
涓夈€丟MV鏁版嵁鐨勪娇鐢ㄦ敞鎰忎簨椤?/p>
1.涓嶈鍗曠函鐪嬮噸GMV鏁版嵁
鍦ㄤ娇鐢℅MV鏁版嵁鏃讹紝涓嶈灏嗗叾浣滀负鍞竴鐨勬寚鏍囨潵璇勪及骞冲彴鐨勪笟缁╄〃鐜般€侴MV鏁版嵁鍙槸鍙嶆槧浜嗕竴涓暟瀛楋紝浣嗗苟涓嶈兘鍏呭垎鍙嶆槧骞冲彴鐨勭敤鎴锋暟閲忋€佺敤鎴锋祦閲忋€佺敤鎴风矘鎬х瓑鍏抽敭鎸囨爣鍜岃川閲忔柟闈㈢殑鏁版嵁銆?/p>
2.瑕佹敞鎰忛摵璐у拰搴撳瓨鎺у埗
GMV鏁版嵁鍙嶆槧鐨勬槸璁㈠崟鎴愪氦棰濓紝鑰屼笉鏄粯娆鹃銆傚洜姝わ紝鍑虹幇閫€娆炬垨璐у搧涓㈠け绛夋儏鍐垫椂锛岄渶瑕佸鍘熸暟鎹繘琛屼慨姝ｏ紝浠ヤ繚璇佹暟鎹殑姝ｇ‘鎬с€傛澶栵紝濡傛灉浼佷笟杩囧害閾鸿揣鎴栧簱瀛樼鐞嗕笉褰擄紝鍙兘浼氬鑷碐MV鏁版嵁铏氶珮锛屼紒涓氬簲璇ュ姞寮哄簱瀛樼鐞嗗拰闄ゆ粸锛屼互淇濊瘉鏁版嵁鐨勭湡瀹炴€с€?/p>
3.鍚堢悊鍒嗘瀽鏁版嵁
GMV鏁版嵁闇€瑕侀€氳繃澶氱淮搴﹀垎鏋愭墠鑳藉緱鍑烘湁浠峰€肩殑缁撹銆傚洜姝わ紝鍦ㄤ娇鐢℅MV鏁版嵁鏃讹紝浼佷笟闇€瑕佸厖鍒嗕簡瑙ｅ叾鏁版嵁鏉ユ簮銆佹暟鎹簿搴﹀拰鏁版嵁缁熻鏂规硶锛屼互閬垮厤鍋忓樊銆傚悓鏃讹紝杩橀渶瑕佸姞寮哄鐢ㄦ埛琛屼负鐨勭爺绌讹紝涓嶆柇浼樺寲鏁版嵁鍒嗘瀽鏂瑰紡锛屾彁楂楪MV鏁版嵁鐨勫垎鏋愯川閲忋€?/p>
GMV鏄數鍟嗚涓氫腑骞挎硾搴旂敤鐨勬寚鏍囦箣涓€锛屽彲浠ュ府鍔╀紒涓氬拰浠庝笟鑰呮洿濂藉湴浜嗚В甯傚満鎯呭喌鍜屼笟缁╄〃鐜般€備絾鏄紝浼佷笟闇€瑕佹敞鎰廏MV鏁版嵁鐨勫眬闄愭€э紝鍚堢悊鍒嗘瀽鏁版嵁锛屽姞寮虹敤鎴疯涓虹爺绌讹紝鎵嶈兘鏈€澶х▼搴﹀湴鍙戞尌鍏朵綔鐢紝瀹炵幇骞冲彴涓氬姟鐨勫彲鎸佺画鍙戝睍銆?/p>
